Beer Market Resumes Growth, Star, Guilder, Harp Loses Ground Lower Priced Brands • Lagos Consumes 40%, Abuja 20%, Ibadan 5%, Benin 2%

The beer market which suffered setback last year seems to have woken up this year, recording a one percent growth in the first quarter. Investigations show that the growth was mostly driven by the lower priced brands as the big and expensive brands are being relegated to the background.
It however appears that beer consumers have changed pattern as most of the beer and beverages consumed during the first quarter were bought in the super markets, as against the traditional beer parlors in the past.
Beers and beverages sale at supermarkets went up by 11 percent, Bismarck Rewane, chief executive officer of Financial Derivatives Company (FDC) Limited said in his monthly publication. The sales were mainly at the shopping malls and formal outlets.
But beer parlor consumption remained flat during the period, compared to supermarkets.
According to FDC, a research outfit, the highest consumption was in Lagos at 40 percent, Abuja 20 percent, Ibadan five percent and Benin City at two percent.
Rewane added that the value segment of beer mainly Star, Gulder and Harp are losing share to lower priced brands.
Also, malt makers saw strong growth in all segments of the markets, with low sugar outperforming the regular brands.
It shows the Nigerian consumer has become very sophisticated with emphasis on wellness and anti-diabetic concerns.

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