Dangote Group Storms Enugu Trade Fair, Offers Free ‘Taste’

Companies from the Dangote Industries ltd have stormed Enugu for the ongoing 25th Enugu International Trade Fair even as customers and participants throng the Group’s pavilion for purchases and inquiries.
Companies from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mills, Dangote Agrosacks, National Salt Company of Nigeria (NASCON), Dangote Cement, and Dansa Foods Limited.
The Group also established customer care desks at the stand where prospective distributors can become registered as distributors.
A major attraction at the Group’s pavilion is the Dangote Restaurant offering a wide range of the delicacies prepared from products manufactured by companies under the Group. The Restaurant offers delicacies like Dangote Noodles, pasta, Alkama (wheat meal), Danvita among others. Beverages range from Dansa is also offered at the Restaurant.
As the Dangote pavilion is located on a premium area, other participants and exhibitors at the fair are flocking to the restaurant for their daily meals therefore drawing more people to the stand.
Visitors to the stand are also given free samples of various drinks from the Dansa stable for tasting. There is high demand for the Dangote Sugar packaged in 250 gram, 500gram and 1 kilogram packs. The smaller packs make it easy for households to buy for personal use.
According to a statement from the Group’s Corporate Communications Department, Tony Chiejina, the organization’s participation at the Trade Fair is part of strategies to form closer bonds with its customers and distributors in the South East and South South regions of the country.
The statement said, “Subsidiaries of the Pan African Conglomerate are at the Trade Fair with intent to further consolidate on their leadership of their various sectors by adding more value to their customers through provision of wide ranging products tailored to meet the specific ever changing needs of the consumers.”
Visitors to the group pavilion at the fair would have the opportunity to buy products of these companies at reduced competitive prices. There will also be free samples of the products for the visitors.

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