Beer drinkers are still enjoying moderate prices in the face of steep increased in excise duty. Analysts say, beer companies may be bidding their time to warm up to a possible price war, sooner or later.
Although there is a little uptick in the average price of beer by about 10 per cent, Bismarck Rewane, Chief Executive of Financial Derivates said it is with limited inflationary impact.
For instant, SABMiller absorbed the excise tax, leaving prices unchanged, with strategists believing that it is to either delay or provoke a price war.