As part of its strategic expansion into Africa as the continent’s number one coatings company Kansai Plascon has opened its Nigeria office bringing its innovative and excellent range of premium paints closer to Nigeria consumers.
The launch which was held at the Kansai Plascon corporate office situated at Victoria Island Lagos had in attendance the representative of the minister for trade, commerce and industry, Mr Ibikunle Adams, Ambassador of Japan to Nigeria, Mr Sadanobu Kusaoke and other dignitaries. The event also afforded guests the opportunity to have a feel of the company’s top quality premium paints produced with state-of-the-art technology.
The President, Kansai Plascon, Mr Hiroshi Ishino thanked everyone present for making the time to be at the event. According to him the company has been around for a while, but in 2012 it changed its name from Plascon South Africa to Kansai Plascon to further deliver top quality products to consumers around the world including Africa.
Speaking on their choice of partnership, Ishino stated that “Kansai Plascon likes to enter into African countries with local partners to ensure that the growth and development within these countries is locally relevant and meaningful. We embrace the culture and unique aspects of each African country we enter, to ensure we develop our business with the utmost respect and consideration for each country and as the Power House of Africa, especially the West African Region, Kansai Plascon investigated the marketplace thoroughly before entering into the Nigeria market. It took three years of investigation, discussions, negotiations and development of understanding in Nigeria, before we found the right partners to join hands with to enter Nigeria.
In Paints and Coatings Manufacturers Nigeria (PCMN) we have found the ideal partner, who’s strength in manufacture, presence in key Strategic locations in Nigeria, knowledge and total commitment to quality and service, match perfectly with the Kansai Plascon business ethos.They have the most qualified factory operations in Nigeria and within Africa as a continent, and have the business track record, reputation, Management, skilled personnel, Factory, equipment and systems to fit the needs of Kansai Plascon. We can therefore, manufacture all of our Premium Range products in Nigeria, which prior to this time have been traditionally imported by other paint manufacturers into Nigeria.
He further reinstated the company’s commitment towards investing in local communities and upliftment programmes by donating paints and educational materials to pupils of Shogunle and Temidire primary school in Lagos Nigeria through its brand Icon Louis Saha, a foremost Manchester United player.
Commenting on their products, the Marketing Manager, Kansai Plascon, Mr Jason said ‘’the perfect finish and long lasting results are guaranteed when you paint with Plascon’s eight premium quality paint brands; namely Double Velvet, Cashmere, Velvaglo, Wall & All and Micatex. Plascon’s Premium Flagship Range has undergone extensive exposure tests in the harsh African environment. Continuous technical advancements have enabled Plascon to confidently lead the market with innovation and quality. The interior premium plus paints now boast life expectancy of up to 15 years. Exterior flagship paints have a life expectancy for an equally substantial 12 years’’.