Keisha Clarke to drive Business Development in West Africa

Keisha_ClarkMasterCard has appointed Keisha Clark as Vice President and Business Leader of Business Development in West Africa. In her new role Keisha will be tasked with expanding MasterCard’s business in Anglophone West Africa, a region of five countries, namely: Nigeria, Ghana, The Gambia, Sierra Leone and Liberia.
In addition to expanding the business in West Africa, Keisha will also oversee the growth of MasterCard’s scope of products and number of customers, at a time when many governments in the region are highlighting the vices and cost of cash, thereby leading to increased opportunities for the technology company in the payments industry.
Keisha joins MasterCard from JP Morgan Chase in New York, where she was an Assistant Vice President responsible for new client implementation of Treasury products. Prior to that, she worked at MasterCard as a Director – Account Support and Implementation, with direct responsibility for managing implementation of new and existing products, and at American Express as a Senior Marketing Manager for Customer Development. Keisha has spent over 15 years of her career in finance and payments, 13 of which have been specific to the payments industry.
Commenting on the appointment, Omokehinde Ojomuyide, Vice President and Area Business Head for MasterCard in West Africa, said that the trends in the region’s payments industry pointed to increased opportunities for the company to demonstrate its leadership in the war against cash, adding that investment in top talent and technology was key to MasterCard’s strategy for Africa.
”We are glad to welcome Keisha back to MasterCard, and look forward to working with her to grow our business in a region that we believe holds much promise for us,” said Mrs. Ojomuyide. “The rise of Africa’s economies is no longer a dream but a reality, and with this rise we not only see the opportunities to realise our own vision of a world beyond cash, but to be a part of the exciting story that is Africa’s renaissance.”
Keisha holds a BA in Economics (Marketing concentration) from Syracuse University in New York, and is an experienced sales, marketing and product development professional with proven ability to successfully create and implement marketing campaigns, build brands and create innovative marketing programs.
“I am excited to be returning to MasterCard, a company whose focus is on collaborating with governments and the private sector to deliver electronic payments in Africa,” said Keisha on her appointment. “This is a market that is globally recognised as the next frontier for development, and whose capacity to absorb new payments technologies has already been proven by the successes MasterCard has recorded so far.”
According to the African Economic Outlook for 2013/2014, Western Africa will be the continent’s fastest growing region, with estimates for real GDP growth expected to be significantly higher than those for the rest of the continent. This positive outlook has provided opportunities for MasterCard to strengthen its grip on the region’s payments space, with the company leading the way in partnering with stakeholders to introduce innovative payments solutions tailored specifically to the needs of the African consumer.
The company has already partnered with several institutions in West Africa, most recently with the Nigerian government to launch dual purpose cards in collaboration with the Nigerian National Identity Management Commission (NIMC). The partnership, which will see in its pilot phase 13 million MasterCard-branded National Identity Smart Cards introduced in Africa’s most populous nation, is the largest roll-out of a formal electronic payment solution in the country and the broadest financial inclusion initiative of its kind on the African continent to date.

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