NB Fights Guinness Orijin With ACE Roots  

The rivalry between Nigerian Breweries Plc and Guinness Nigeria Plc has been re-ignited with the launch of another bitters drink – ACE Roots to stand up to Guinness’s Orijin.
Nigerian Breweries, NB Plc, has said that it is venturing into the Nigeria bitters drink market with ACE Roots. 
Speaking at the launch in Lagos, Sales Director of NB, Mr. Herbert Eze, said the new drink which is made from African herbal extracts, fruits and spices is first of its kind low sugar herbal drink. He said, ‘ACE ”Roots” symbolizes a call to action for everyone; customers and consumers to go back to their roots of true African herbs, fruits and spice extracts with Low Sugar. It is a great innovation, one that we at Nigerian Breweries are very proud of, and we are confident our young and vibrant consumers will appreciate this game changing brand’. Eze also noted that the product has been created for health conscious Nigerians who want to embrace their rich cultural heritage and celebrate life, success and companionship with an uncontrolled cheerful and colourful African spirit. Blending good health and high spirits with the unmistakable strong taste of 14 African herbs and spices.

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