Peak Milk to Produce 60 Millionaires in 60 Days

The Marketing Director of FrieslandCampina WAMCO, Tarang Gopta reveals recently that in pursuance of Peak’s 60th anniversary celebration, the No. 1 milk brand is set to reward its consumers for 60 years of patronage and loyalty as sixty (60) millionaires will be made in 60 days in a promo that will run from July 27 and end in September 2015.
Gupta explaining the reason for the promotion, tagged ‘Peak Reach for Millions’ stated that FrieslandCampina WAMCO wants to deepen brand love with its teeming and loyal consumers who have been with the iconic brand ‘from generation to generation’, adding that the 60th anniversary celebration and consumer promotion seeks to reward consumers for their loyalty towards Peak by creating winners and millionaires everyday for 60 days.
Partnering with First Monie and First Bank, the company’s financial partner which will disburse cash rewards to all winners and issue surprise cash to early entrants, Gupta ascertain that at the end of the promotion, peak brand love will be reinforced as Peak will keep its promise of being with the loyalist all the way, especially in the pursuit of their dreams, by rewarding them with money to make their dreams become reality.
Gupta further explained modalities for the promo, saying that it is open to all from any part of the country, except staff and consultants of FrieslandCampina WAMCO.
To participate in the promo, consumers must buy any Peak milk range. On every pack purchased, there is a ‘unique code’ starting with ‘BN’ (èBN & code). Participants should text the code found on each pack to 55331; e.g. text BNRF205159 to 55331. An immediate engagement reply follows to guide the consumers on their millionaire journey. Successful entries by the first 500,000 consumers will be instantly rewarded with 100 naira credited into their e-wallet courtesy of First Monie, FrieslandCampina’s financial partner.
Furthermore, winners will be selected daily through secured random draws. Every lucky winner gets a claim code that will be sent directly to their mobile phone number. Every winner will be directed to selected First Bank branch in their location to redeem his or her cash winning.
At the redemption point, Gupta educates further, consumers will be required to present used packs of Peak Milk range as proof of purchase at selected First Bank Branches with a confirmed winning code to redeem their cash prizes after a thorough verification for the codes and empty packs.
Other winning categories in the ‘Peak Reach for Millions’ promo are N1000, N5000, N10000, N15000 and N1,000,000 to 60 lucky winners everyday.

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